Businesses are always looking for smarter ways to communicate and collaborate. The problem is that it’s easy to over-complicate your communication strategy by introducing too many new technologies with no integration. That’s where unified communications come in. 

With unified communications, you can merge several communications methods into a single platform, meaning employees can access everything from the telephone to video messaging from one centralized login. However, like everything in business, your unified communications system is only as good as your strategy – here’s what you need to know about building a solid UC strategy to generate the results you’re looking for. 

Why you need a UC strategy

If you’re new to unified communications, you’re probably still wondering what the fuss is about. Put simply, a unified communications system helps your business grow because it promotes workplace efficiency. It makes it easier for employees to work together and devise innovative strategies to drive your business forward. It’s no surprise, then, that the unified communications market is set to reach around $143.5 billion by the end of 2024. 

The top 4 components of a solid UC strategy

Ready to implement a winning UC strategy? Then you need a plan. Here’s what should be included in every strategy, no matter which sector you’re operating in. 

Involve your end users early 

Your end users are crucial to your UC strategy’s success, which means they should be involved at the earliest possible stages of your planning. Reassure your end users how the communications system will make their job easier, and be open to their suggestions and feedback. 

Remember, the system must work for everyone. Take feedback on board before your plans are too far advanced to alter them. 

Document everything 

Implementing a unified communications platform smoothly doesn’t happen overnight. It takes weeks and months of careful planning. Be sure that your management, department leads, and IT staff work collaborate and review progress at regular milestones. Document the outcomes of every meeting and ensure that everyone knows what their responsibilities are. Don’t let misunderstanding damage your unified communications platform before it gets off the ground. 

Take your time picking a unified communications platform 

For your unified communications platform to work best, it needs to meet your company’s unique requirements. Spend time researching the options and don’t rush into any decisions. To make sure that your chosen platform is optimal for your company, and that your hardware and software meet operating requirements, always consult an IT professional for their advice and input. 

Roll it out in phases 

Roll out the unified communications platform in stages, whether it’s across one department or one location at a time. That way, you can identify weaknesses before they cost your business productivity, efficiency, and money. 

When you roll out the platform, it’s also vital that you get feedback from technically experienced users or managers who have access to the full system. This allows you to test every facet of the system for hidden problems and bugs before you begin migrating confidential data over to the platform.


If it’s time to implement unified communications into your business, don’t forget to include these 4 essential components. The better your UC strategy, the more productive and efficient your business will be. For more information on devising the right UC strategy for your company, contact us today.